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Campaign Toolkit

As an Employee Campaign Coordinator, your commitment to the United Way campaign

creates a lasting impact for a stronger, greater Rochester.

The Campaign Toolkit is your toolkit for running an easy and successful campaign, especially if you are running your campaign virtually. 

Start your journey with the virtual toolkit and tools to prepare for launch and then check out our campaign materials, videos, and more.

Thank you for running your organization’s workplace campaign. We are grateful to have you!

Coordinator
Training Videos

Click here to find ways to run a fun
and impactful campaign.

VIRTUAL TOOLKIT

  • How to Run a Continuous Giving Campaign 
  • Sample Blog/Intranet Posts about United Way and the Community Impact Fund
  • 15 Ways to Raise Funds (Virtually!)
  • Leadership Giving Networks
  • New Hire Kit
  • Retiree Kit
  • Sample Kickoff Email
  • ePledge Instructions

2021 CAMPAIGN VIDEO

TOOLS

CAMPAIGN MATERIALS

Thank you for being part of building something greater. Below are the campaign materials available for download. Please order your campaign posters, brochures, tent cards, donor options books and pledge forms here,
or contact your relationship manager to place an order.

FEATURED VIDEOS:
COMMUNITY IMPACT FUND PARTNER AGENCIES

Thank you for joining our 2021 Campaign Kickoff! 

If you missed it click on the video below to join us as we reflect on our community's resilience in 2020, highlight YOUR inspiring impact, and unite to meet the new challenges facing our region.

GET YOUR COMPANY INVOLVED

Our community needs you. The Greater Rochester community stands on the shoulders of small and medium-sized businesses. For every one major local organization, there are thousands of businesses—like yours—driving the new economic engine of our area.

There are many business benefits to partnering with United Way of Greater Rochester:

  • Join network of nearly 800 small and medium-sized local businesses, and 1,400 across the region
  • Develop connections with like-minded community business leaders
  • Build trust and increased good will with your customers
  • Tax benefits
  • Investment in our Community Impact Fund supports many local causes all at once
  • Improve employee morale and teambuilding by getting your employees involved in a common goal
  • Recruitment of employees that are attracted to companies with set philanthropic principles

Here's how to get started:

START A WORKPLACE CAMPAIGN


Get your employees together to support United Way’s annual campaign.


LEARN MORE

MAKE A CORPORATE DONATION


Invest in our community with a donation on behalf of your organization.


LEARN MORE